Aer Lingus is Ireland’s national airline. It is founds by the Irish government and was privatized between 2006 and 2015, and it is now a completely owned subsidiary of International Airlines Group (IAG). The airline’s headquarters are located on the grounds of Dublin Airport in Coughran, County Dublin. It has created on April 15, 1936, with a £100,000 capital. Seán O’ hUadhaigh was its first chairman. The CEO of Aer Lingus is Sean Doyle.
Aer Lingus was affiliated with Blackpool and West Coast Air Services, which advanced the money for the first aircraft and operated alongside It under the common name “Irish Sea Airways.”
AER LINGUS IN-FLIGHT SERVICE
The Aer Lingus is a hybrid carrier that provides a low-cost service inside Europe while still providing a premium experience over the Atlantic.
It is a dependable and efficient airline with a strong focus on customer satisfaction. Whether you’re flying for business or pleasure, this is a terrific option.
Aer Lingus has codeshare agreements with members of Oneworld, Star Alliance, and SkyTeam, as well as interline arrangements with Etihad Airways, JetBlue Airways, and United Airlines. It operates a hybrid business strategy. Offering a mixed-fare service on European routes while offering full-service, two-class flights on transatlantic routes.
Aer Lingus Freight is the cargo branch of the airline. It makes advantage of designated locations in passenger airplane cargo holds. Aer Lingus Cargo is offered on all routes from Dublin and Shannon to the United States. Cargo services are also available on most European routes and some routes to the United Kingdom; the division was later renamed IAG Cargo.
Airlines cabin workers conducted a 24-hour strike on May 30, 2014, resulting in the cancellation of about 200 flights and the disruption of travel plans for up to 200,000 people. The workers were seeking roster adjustments, which the airline stated would result in the loss of 300 jobs in Ireland, which can have to be shifted to North America if adopt.
AER LINGUS GROWTH
The airline became a wholly owned subsidiary of the International Airline Group (IAG) in 2015, after gaining a 98.05% interest in a EUR1.36 billion purchase. Aer Lingus, a previous member of oneworld and is currently a semi-low-cost carrier that offers international and domestic routes.
It has three key strategies: flight safety, timeliness, and service. When developing an acceptable approach, the Airline must look beyond the typical 4’ps of product, pricing, and promotion.
It has developed and updated its service to satisfy the customer’s needs which include “simplicity, choice, and consideration. The overarching goal of the airline is to become Europe’s most punctual airline.
CONCLUSION
Aer Lingus has become so successful by deviating from the usual. The traditional airline business is views as a big anti-customer-service behemoth. It targeted both the business and general market segments at the same time, which is unusual.
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